Using SMS as a marketing strategy can significantly increase sales as it generates more leads, keeps clients easily updated, and enables you to stay connected with them. It also makes it easier to create closer interactions with them, which can translate into more sales.
Studies have shown people are more inclined to engage via SMS compared to phone calls or emails. Companies can leverage those statistics to increase sales and build lasting relationships with their customers.
3 Ways to Increase Sales Using SMS Marketing
- Use SMS to Attract More Customers
Because people engage more easily through SMS, it is less likely someone will ignore your text. They might get curious about your services and even consider using them.
A company can send out SMS promoting exclusive sales, offering exclusive products to a specific target audience, or informing them about limited editions. By constantly engaging with your prospects, you are making them feel like they are in the loop and are not missing any opportunities. It can also make them feel like they are part of a special club and get all the best offers.
- Don’t Forget to Use a Strong Call to Action
SMS marketing is a direct way to communicate with your customers, leaving little to no doubt about the part they are playing in this interaction. Avoid sending long texts as people can get bored reading them. Be specific about your offer and what they have to do to benefit from it.
Guide your customer by letting them know the exact steps they need to take. If you want them to click on a link and enter a code to benefit from a discount, for example, tell them that.
- Find Out What Your Customers Think about Your Business
As mentioned, consumers generally prefer to communicate with brands via text messaging. This is a great opportunity for you not only to promote your products or services and upsell them but also to find out how your customers feel about your brand and what you can do to improve your services. Use SMS marketing to send surveys or ask for feedback from your customers. Use that information to analyze your marketing efforts and see what you can do to improve them.
Can We Help?
This is just a quick look into how a business can use SMS marketing to increase sales. If you are interested in learning more about how you can promote your business through SMS text, give us a call at (707) 329-3501, fill out our online form, or schedule a demo of our small business marketing software.