Handling marketing operations for your business is a continuous process that you have to constantly renew as trends emerge, while also keeping an overall strong strategy in place. Marketing channels vary a lot today, and business owners might be unsure of what would work best, or which methods have higher return on investment.
Text message marketing, or SMS marketing, is one of the best ways to keep your customers in the loop and notify them about important news. Here are some of the benefits of this type of marketing.
Super High Read Rate
While your emails might get lost amongst the dozens or even hundreds others a customer receives, text messages are much more likely to be read shortly after being received. When combined with other channels like social media or email marketing, text messages also have a high ROI, generating a good response overall.
They Work With Other Channels
As mentioned, you can easily integrate your SMS marketing strategy with your email or website campaigns. You can send SMS texts to remind your subscribers to read the latest news, or to give them a teaser about a new campaign you published on the website.
Promoting your brand through text messages is inexpensive, as you can negotiate business terms with your telecom provider. Most of them have dedicated offers for business owners and will give you a good price on the type of campaign you are planning.
Customers can Easily Opt In/Out
By integrating a response function in your SMS strategy, you give your customers the freedom to opt in or out of the campaign by simply responding to your text message. This will help select the ones who are interested in your campaign, making the next steps more effective and better targeted.
SMS Has a Higher Reach
Since almost every individual has and uses a smartphone on a regular basis, text messages are a great way to reach a wider audience. Customers who might not check their emails for a few days in a row are more likely to open an SMS that comes to their phone’s inbox, as it carries a sense of urgency, and itäs usually kept short.
As you can see, text message marketing is an affordable and efficient way to enhance your marketing strategy. If you want to find out how to use our software to implement SMS marketing into your business, reach out to our team at Lucro by scheduling a demo or calling us at (707) 329-3501.
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