Businesses looking to improve their operations need not read tips and tricks about how to grow one’s business.
The best tips and tricks can be found right in your customer feedback. The people who already shop from you can have valuable suggestions, help your business gain more credibility, and even help you increase your sales.
Here are 5 ways you can use customer feedback to grow your business:
Make Positive Reviews Visible
New customers often check brand reviews to know whether they should shop from a company or not. Use this opportunity to add positive reviews in some of your most prominent places, such as your website, or even on social media. Do you have a system in place to consistently ask for new reviews?
Engage with Your Audience
The first place to begin engaging your customers after any interaction is the review section. Take the time to respond to user reviews by thanking those you offer praise, and engaging with those with negative feedback.
Give People What They Want
If you watch the reviews closely, chances are you can start noticing some trends at some point. Perhaps users would like a specific type of payment option or even find some website sections confusing.
Take these suggestions to heart and make the changes your users want. This will position you as a brand that listens and actually values customer opinion.
Identify New Directions
Customers can help you find out how your business should grow. From opening a new store in a specific location to add-on services or even upselling products, a lot of customers will happily provide these tips even without an incentive.
Increase Your Sales
Of course, some people may leave reviews without having all the information. For instance, while they may love a product they bought, they could complain about not having any personalization options like choosing the color.
Take the time to correct these misunderstandings and provide these users with links. This helps both the users who left the feedback and those in the research stage get all the information they need to make a purchase from your business.
Need More Tips on Leveraging Customer Feedback?
If your business wants to truly leverage customer feedback and improve its marketing efforts, Lucro is happy to help. Our software and services are designed to help business owners optimize their sales and customer service efforts.